97% of US adults under 65 are on social media at least once a month. The vast majority are on it every day. Social media is strongly preferred as a means of customer care.
Although as many as 89% of customer messages are ignored by businesses.
22% of the world population is on Facebook. 62% of people in the US are there. 76% of Facebook users and 51% of Instagram users are on it every day.
importance of digital marketing
30% of people on social media mention a specific brand when referring to milestones in their lives. Gen X is slightly more likely to interact with a brand on social media than millennials.
The trend right now is the average person spends over 2 hours a day on social media. Teenagers average of 9 hours.
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